It s not about being weird it s Meaning Factcheck Usage

You know, “It’s not about being weird, it’s about being worth noticing” is one of those lines that completely reframes how you think about marketing and standing out. It’s not about shock value, it’s about genuine, remarkable value that makes people stop and pay attention.

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Table of Contents

• Meaning
• Explanation
• Origin & Factcheck
• Context
• Usage Examples
• FAQ

Meaning

The core message here is that true differentiation isn’t about random acts of strangeness. It’s about being so uniquely valuable that you command attention in a crowded marketplace.

Explanation

Let me break this down for you. I’ve seen so many businesses, and even individuals, get this wrong. They think being “weird” or loud is the goal. But that’s just noise. The real magic, the real strategy, is in being worth the attention you’re seeking.

Think about it. A purple cow in a field of brown ones isn’t just weird; it’s remarkable. You’d tell a friend about it. That’s the goal. You have to build something—a product, a service, a personal brand—that is so good, so useful, so interesting that people feel compelled to talk about it. It’s not a gimmick. It’s baked into your DNA.

Quote Summary

Context	Attributes
Original Language	English (4154)
Category	Personal Development (762)
Topics	authenticity (123), creativity (52), value (49)
Literary Style	simple (309)
Emotion / Mood	encouraging (329)
Overall Quote Score	81 (272)

Origin & Factcheck

This quote comes straight from Seth Godin’s 2003 book, Purple Cow: Transform Your Business by Being Remarkable. It was published in the United States and it really kicked off this whole conversation about the need to be remarkable in a post-TV-ad world. You sometimes see the sentiment paraphrased, but the core idea is 100% Godin’s.

Attribution Summary

Context	Attributes
Author	Seth Godin (100)
Source Type	Book (4787)
Source/Book Name	Purple Cow: Transform Your Business by Being Remarkable (43)
Origin Timeperiod	21st Century (1995)
Original Language	English (4154)
Authenticity	Verified (4787)

Where is this quotation located?

Quotation	It’s not about being weird, it’s about being worth noticing
Book Details	Publication Year/Date: 2003; ISBN/Unique Identifier: 9781591843177; Last edition: 2010; Number of pages: 160.
Where is it?	Chapter 21: Worth Noticing, page 121/160

Context

Godin was pushing back against the old, interruptive model of advertising—the idea that you could just buy people’s attention with enough ads. He argued that the only path to growth is to create something inherently remarkable, your own “Purple Cow,” that spreads through word of mouth because it’s genuinely worth talking about.

Usage Examples

So, how do you actually use this? It’s for anyone trying to stand out without just being loud.

• For a Marketer: Stop asking “How do we get more eyeballs?” and start asking “Is what we’re building actually worth noticing?” Is the product itself the marketing?
• For a Job Seeker: Don’t just send out a resume with a crazy font. Build a portfolio that solves a real problem for the company you’re targeting. That is worth noticing.
• For a Content Creator: Don’t just chase viral trends. Provide a unique perspective or a level of depth on a topic that no one else does. Be the go-to source, not just another voice.

To whom it appeals?

Context	Attributes
Theme	Advice (759)
Audiences	artists (116), entrepreneurs (1092), leaders (3043), marketers (214), students (3624)
Usage Context/Scenario	branding sessions (7), career counseling programs (1), creative workshops (35), motivation videos (1), personal development talks (33)

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FAQ

Question: What’s the difference between being weird and being remarkable?

Answer: Weird is different for the sake of being different. Remarkable provides value that is so unique and useful that people make a remark about it. One is a costume, the other is your character.

Question: Can’t this lead to just creating gimmicks?

Answer: It can if you miss the point. The key is in the word “worth.” If the remarkable thing you’re doing isn’t intrinsically valuable to your customer, then it’s just a gimmick, and it won’t last.

Question: Is this only for B2C companies?

Answer: Absolutely not. In fact, it might be even more powerful in B2B. In a sea of similar SaaS platforms or consulting services, the one that is truly remarkable in its approach, its customer service, or its results is the one that gets the referrals and the long-term contracts.