Leaders must dare to rehumanize work by cultivating Meaning Factcheck Usage
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Leaders must dare to rehumanize work is a powerful call to action. It’s about moving beyond sterile spreadsheets and KPIs to genuinely connect with your team. This approach builds the psychological safety that drives real, sustainable performance.

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Meaning

It means actively fighting the dehumanizing, purely numbers-driven culture that’s so common in business today by prioritizing genuine human connection and understanding.

Explanation

Look, for years we’ve been taught that leadership is about being stoic, infallible, and purely results-oriented. We put on this armor. But what Brené is telling us—and what I’ve seen play out in company after company—is that this armor is what’s actually killing engagement and innovation. When you dare to rehumanize, you’re making a conscious choice to be vulnerable. To ask “How are you, really?” and mean it. To see the whole person, not just the employee. It’s not about being soft; it’s about being strategic. Because a team that feels seen, heard, and connected? That’s a team that will walk through walls for you. They’ll solve problems you didn’t even know you had.

Quote Summary

ContextAttributes
Original LanguageEnglish (3668)
CategoryBusiness (233)
Topicsconnection (265), empathy (143), leadership (111)
Literary Styleclear (348), professional (35)
Emotion / Moodhopeful (357), progressive (2)
Overall Quote Score89 (88)
Reading Level81
Aesthetic Score86

Origin & Factcheck

This is straight from Brené Brown’s 2018 book, Dare to Lead: Brave Work. Tough Conversations. Whole Hearts., which was published in the United States. It’s a core tenet of her research-backed leadership philosophy. You sometimes see similar sentiments floating around, but this specific, powerful phrasing is uniquely hers.

Attribution Summary

ContextAttributes
AuthorBrene Brown (257)
Source TypeBook (4032)
Source/Book NameDare to Lead: Brave Work. Tough Conversations. Whole Hearts. (29)
Origin Timeperiod21st Century (1892)
Original LanguageEnglish (3668)
AuthenticityVerified (4032)

Author Bio

Dr Brene Brown is the author of books such as Daring Greatly and The Power of Vulnerability. The TED talk and Netflix production based on her research reached out to millions of audience. She researches effects of courage and vulnerability in shaping people's work and relationships. She leads the Brené Brown Education and Research Group and provides evidence-based insights into practical tools to help people train themselves
Official Website |Facebook | X | Instagram | YouTube |

Where is this quotation located?

QuotationLeaders must dare to rehumanize work by cultivating connection and empathy
Book DetailsPublication Year/Date: 2018; ISBN/Unique Identifier: 9780399592522; Last Edition: Random House 2018; Number of Pages: 320
Where is it?Part IV: Learning to Rise, Approximate page from 2018 edition: 202

Authority Score97

Context

In the book, this isn’t some fluffy side note. It’s presented as a brave, necessary act of leadership courage. It comes from her extensive research on vulnerability and shame, showing that the most effective leaders are those who have the courage to show up, be seen, and create environments where their people can do the same.

Usage Examples

So how do you actually do this? It’s in the small, consistent actions.

  • For a Team Leader: In your next one-on-one, put the agenda away for the first five minutes. Ask a question like, “What’s been the most challenging part of your week, and how can I help?” Listen. Just listen.
  • For an Executive: In an all-hands meeting, share a story about a project that failed and what you learned from it. This kind of vulnerability from the top signals that it’s safe for everyone to be human.
  • For a Founder/CEO: Actively model and reward empathy. When someone brings a personal challenge to you, respond with support, not skepticism. That builds a loyalty no paycheck can buy.

To whom it appeals?

ContextAttributes
ThemePrinciple (838)
Audiencesexecutives (119), HR professionals (43), leaders (2619), managers (441)
Usage Context/Scenariocorporate seminars (14), leadership training (259), motivational conferences (4), organizational culture talks (5)

Share This Quote Image & Motivate

Motivation Score90
Popularity Score92
Shareability Score88

FAQ

Question: Isn’t this just being “soft” or “touchy-feely”?

Answer: Absolutely not. It’s the hardest work you’ll do. It takes immense courage to be vulnerable and to sit with someone else’s struggle. It’s not about lowering standards; it’s about raising humanity to meet those high standards together.

Question: How do I start if my company culture is very traditional and numbers-focused?

Answer: Start small and in your sphere of influence. You don’t have to change the whole company overnight. Begin with your direct team. Model the behavior. The results—increased trust, better problem-solving, lower turnover—will become your best argument for a wider cultural shift.

Question: What if I try to be more empathetic and people take advantage of it?

Answer: This is a common fear. Empathy isn’t about having no boundaries; it’s about understanding within clear, kind boundaries. You can be empathetic to an employee’s stress while still holding them accountable for a deadline. Clarity is kindness.

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