Leaders must either invest a reasonable amount of time… or face squandering far more on unproductive behavior. It’s a powerful truth about the real cost of ignoring team emotions.
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Meaning
The core message is simple: proactively listening to your team’s emotional state isn’t a soft skill, it’s a hard-nosed efficiency strategy. You pay now, or you pay a lot more later.
Explanation
Let me break this down based on what I’ve seen in the wild. That “reasonable amount of time” Brown talks about? It’s the 10-minute check-in, the one-on-one where you actually listen for what’s not being said, the quick huddle to address a rumor. It feels small. Manageable.
The “unreasonable amount of time” is the absolute killer. It’s the three days you spend mediating a conflict that started with a single misunderstood Slack message. It’s the weeks of missed deadlines because morale is in the gutter and no one is giving their best effort. It’s the endless, exhausting cycle of putting out fires that never should have started in the first place. You’re not leading anymore; you’re just a full-time referee for a game nobody wants to play.
It fundamentally reframes empathy. It’s not about being nice. It’s about being effective.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Business (233) |
| Topics | empathy (143), leadership (111), management (20) |
| Literary Style | analytical (121), structured (37) |
| Emotion / Mood | pragmatic (36), wise (34) |
| Overall Quote Score | 89 (88) |
Origin & Factcheck
This is straight from Brené Brown’s 2018 book, Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. It’s a cornerstone of her research on courageous leadership. You sometimes see the sentiment echoed elsewhere, but this specific, beautifully sharp phrasing is all hers.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Brene Brown (257) |
| Source Type | Book (4032) |
| Source/Book Name | Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. (29) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Dr Brene Brown is the author of books such as Daring Greatly and The Power of Vulnerability. The TED talk and Netflix production based on her research reached out to millions of audience. She researches effects of courage and vulnerability in shaping people's work and relationships. She leads the Brené Brown Education and Research Group and provides evidence-based insights into practical tools to help people train themselves
Official Website |Facebook | X | Instagram | YouTube |
Where is this quotation located?
| Quotation | Leaders must either invest a reasonable amount of time attending to fears and feelings, or squander an unreasonable amount of time trying to manage ineffective and unproductive behavior |
| Book Details | Publication Year/Date: 2018; ISBN/Unique Identifier: 9780399592522; Last Edition: Random House 2018; Number of Pages: 320 |
| Where is it? | Part I: Rumbling with Vulnerability, Approximate page from 2018 edition: 29 |
