Marketing succeeds when enough people believe in the same story… It’s not about features, it’s about shared belief. That’s the secret sauce for any brand that lasts.
Share Image Quote:Table of Contents
Meaning
At its heart, this quote means that marketing isn’t about selling a product’s specs. It’s about selling a worldview, a narrative that people willingly buy into and, more importantly, choose to believe.
Explanation
Let me break this down for you. I’ve seen this play out a thousand times. The “enough people” part is your target audience, your tribe. They’re the ones who get it. The “long enough time” is the real challenge—it’s about creating a story so authentic and resonant that it doesn’t just get a quick like, it builds a legacy. It becomes part of their identity. That’s when you’ve moved from marketing to myth-making. It’s not a one-off campaign; it’s a consistent, believable narrative that people want to be part of.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Business (233) |
| Topics | belief (103), consistency (66), marketing (21) |
| Literary Style | logical (24) |
| Emotion / Mood | strategic (66) |
| Overall Quote Score | 73 (94) |
Origin & Factcheck
This gem comes straight from Seth Godin’s 2005 book, All Marketers Are Liars, published in the United States. Sometimes you might see the title as “All Marketers are Liars: Tell Stories,” which is the subtitle, so no confusion there. It’s all the same powerful book.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Seth Godin (100) |
| Source Type | Book (4032) |
| Source/Book Name | All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (57) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Seth Godin writes and teaches about marketing, leadership, and creative work. After earning an MBA from Stanford, he founded Yoyodyne, sold it to Yahoo!, and later launched ventures like Squidoo and the altMBA. He has authored bestsellers such as Permission Marketing, Purple Cow, Tribes, Linchpin, and This Is Marketing. He posts daily at seths.blog and speaks globally about making work that matters. If you’re starting with the Seth Godin book list, expect insights on trust, storytelling, and shipping creative projects that change culture.
| Official Website | Facebook | X
Where is this quotation located?
| Quotation | Marketing succeeds when enough people believe in the same story for a long enough time |
| Book Details | Publication Year/Date: 2005; ISBN/Unique Identifier: 9781591841009; Last edition: Portfolio Penguin 2012; Number of pages: 240. |
| Where is it? | Chapter 9: Belief Systems, page 82, 2012 edition |