Posted inBusiness

Quotes about attention principles

If people don’t care, your marketing doesn’t matter - Seth Godin
At its core, this quote means that all the marketing budget and clever tactics in the world are worthless if you're trying to reach an audience that is fundamentally indifferent to what you're offering.
Posted inBusiness

Quotes about attention

Marketing is a contest for people’s attention and belief - Seth Godin
At its heart, this quote means that successful marketing isn't about selling a product. It's about winning two scarce resources: a sliver of someone's focus and, more importantly, their trust in your narrative.