Belief Quote

People don’t buy what you sell; they buy what they believe you sell - Seth Godin
At its core, this means that purchasing decisions are driven by perception and belief, not by the product's objective specifications. The story you tell is the product you sell.

Belief Quote

We believe what we want to believe, and once we believe, it becomes the truth - Seth Godin
The core message is that our beliefs aren't passive receipts of information. We actively choose them based on our desires and worldview, and that chosen belief then becomes our functional truth, dictating our actions and perceptions.

Belief Quote

People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves - Seth Godin
At its core, this is about the hierarchy of trust. Your own message is at the bottom. The stories people tell themselves are at the very top.