Connection Quote

Marketing without empathy is just noise - Seth Godin
At its heart, this quote means that marketing which fails to understand and connect with human emotion is fundamentally useless. It's just shouting into a void.

Wise advice on empathy

If you care enough to tell a story that matters, people will listen - Seth Godin
At its heart, this quote is a simple, powerful formula: Authentic passion plus a story that serves an audience equals their rapt attention.
Consumers don t care about you They care Meaning Factcheck Usage

Quotes about branding principles

Consumers don’t care about you. They care about themselves and how your story fits their worldview - Seth Godin
The core message is that marketing isn't about broadcasting your features; it's about framing your product within a story your customer already believes about themselves.

Quotes about connection principles

Stories that work are about the listener, not the teller - Seth Godin
The core message is that effective storytelling is an act of empathy, not ego. It's about framing your message through the listener's worldview, desires, and needs, not just broadcasting your own.