Ethics Quote

The difference between manipulation and marketing is intent - Seth Godin
At its core, this quote argues that the tools of marketing and manipulation can look identical, but the moral compass, the "why" behind the action, is what separates them.

What ethics means

A lie that makes someone delighted and spreads joy is far different from a deceit that hurts - Seth Godin
It's the difference between a story that fulfills a worldview and a lie that causes genuine harm.

Ethics Quote

All marketers are storytellers. Only the bad ones are liars - Seth Godin
Marketing is fundamentally about crafting narratives, not just listing features. The ethical line is drawn at deception, good stories are authentic and resonate, while bad ones are simply falsehoods.