Quotes about impact

Marketing is storytelling with consequences - Seth Godin
At its core, this means that marketing isn't just about making things up. It's about framing a genuine truth about your product or service in a way that resonates, and that resonance, that story, directly influences whether you succeed or fail.

Wise advice on impact

If your story isn’t worth repeating, it’s not worth telling - Seth Godin
The core message is about impact. A story's value isn't in the telling, but in its ability to spread organically because it resonates so deeply.