Posted inEmotion

Quotes about communication

It’s not the facts that spread. It’s the feelings they create - Seth Godin
Information is inert. Emotion is the propellant. The core message is that people share and remember how something made them feel far more than the raw data points themselves.
Posted inSkill

Quotes about influence principles

People hear stories, not facts. The right story changes everything - Seth Godin
The core message is that human belief and decision-making are driven by compelling narratives, not by raw data or logical arguments. Facts need a story to give them meaning and make them stick.
Marketing is about spreading ideas that people choose Meaning Factcheck Usage
Posted inBusiness

Quotes about belief principles

Marketing is about spreading ideas that people choose to believe in - Seth Godin
The core message here is that modern marketing isn't about rational arguments or logical benefits. It's about creating and sharing a worldview, a story, that your audience wants to be true for themselves.
Stories spread not because they are true but Meaning Factcheck Usage
Posted inWisdom

Belief Quote

Stories spread not because they are true, but because they are believed - Seth Godin
The core idea is that the "truth" of a story is less important for its spread than its ability to connect with and be believed by an audience. It's about emotional resonance over factual accuracy.