What perception means

The truth is elusive, but a great story can be trusted - Seth Godin
It means that people don't connect with raw data; they connect with a story that aligns with their existing worldview and feels authentic to them.

Belief Quote

We believe what we want to believe, and once we believe, it becomes the truth - Seth Godin
The core message is that our beliefs aren't passive receipts of information. We actively choose them based on our desires and worldview, and that chosen belief then becomes our functional truth, dictating our actions and perceptions.

What ethics means

A lie that makes someone delighted and spreads joy is far different from a deceit that hurts - Seth Godin
It's the difference between a story that fulfills a worldview and a lie that causes genuine harm.