Posted inBusiness

Quotes about branding principles

A brand becomes remarkable when it changes the conversation - Seth Godin
At its core, this means true remarkability isn't about shouting your message. It's about making your message so fundamentally different and valuable that it redefines what people even talk about in your industry.
Posted inBusiness

Quotes about change principles

The old rule was: create safe products and combine them with great marketing. The new rule is: create remarkable products that the right people seek out - Seth Godin
At its core, this quote means the era of "build it and they will come" is dead. The new reality is "build something truly remarkable, and the right people will find you."