Creativity Quote

Remarkability lies in the edges. The bigger the edge, the bigger the reward - Seth Godin
Playing it safe is a recipe for being ignored. True success and attention are found by deliberately moving away from the safe, crowded center and towards the risky, innovative edges.

Ethics Quote

All marketers are storytellers. Only the bad ones are liars - Seth Godin
Marketing is fundamentally about crafting narratives, not just listing features. The ethical line is drawn at deception, good stories are authentic and resonate, while bad ones are simply falsehoods.