Wise advice on connection

Every interaction is a story opportunity. Waste none of them - Seth Godin
At its core, this quote is about radical intentionality. It means that every single time someone interacts with you or your brand, from a customer service email to a social media comment, even a handshake, it's not just an event. It's a narrative. And you get to choose what that story says about you.

Wise advice on impact

If your story isn’t worth repeating, it’s not worth telling - Seth Godin
The core message is about impact. A story's value isn't in the telling, but in its ability to spread organically because it resonates so deeply.