Posted inBusiness

Wise advice on focus

You can’t tell a story that works for everyone. Choose your tribe - Seth Godin
The core message is simple: stop trying to be for everyone. Authentic connection happens when you speak directly to a specific group of people, your tribe, who share a particular worldview.
In a world where everyone is marketing authenticity Meaning Factcheck Usage
Posted inBusiness

Authenticity Quote

In a world where everyone is marketing, authenticity is the only differentiator left - Seth Godin
When every single person and business is shouting for attention, the only thing that truly makes you stand out is being authentically, unapologetically you.
Consumers don t care about you They care Meaning Factcheck Usage
Posted inBusiness

Quotes about branding principles

Consumers don’t care about you. They care about themselves and how your story fits their worldview - Seth Godin
The core message is that marketing isn't about broadcasting your features; it's about framing your product within a story your customer already believes about themselves.