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Quotes about audience principles

Mass marketing is dying. What matters now is making something worth talking about among the people who care - Seth Godin
Stop trying to be everything to everyone. Your real growth engine is creating something so compelling that your core audience feels compelled to talk about it.
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Quotes about innovation principles

Remarkable marketing is the art of building things worth noticing right into your product or service - Seth Godin
Stop trying to market a boring product. Instead, build a product that is so inherently interesting, it markets itself.
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Quotes about change principles

The old rule was: create safe products and combine them with great marketing. The new rule is: create remarkable products that the right people seek out - Seth Godin
At its core, this quote means the era of "build it and they will come" is dead. The new reality is "build something truly remarkable, and the right people will find you."
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Quotes about belief

The marketer’s task is not to tell the truth but to tell a story people choose to believe - Seth Godin
It's not about literal deception. It's about crafting a story that resonates so deeply with a specific worldview that your audience chooses to believe it because it feels true to them.
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Wise advice on communication

The marketer’s job is to tell a story that resonates with the worldview of the people he is telling it to - Seth Godin
At its core, this means successful marketing isn't about broadcasting features. It's about connecting your narrative to the customer's pre-existing worldview. You're aligning with what they already believe to be true.