Posted inBusiness

Quotes about belief

The marketer’s task is not to tell the truth but to tell a story people choose to believe - Seth Godin
It's not about literal deception. It's about crafting a story that resonates so deeply with a specific worldview that your audience chooses to believe it because it feels true to them.
Posted inBusiness

Wise advice on communication

The marketer’s job is to tell a story that resonates with the worldview of the people he is telling it to - Seth Godin
At its core, this means successful marketing isn't about broadcasting features. It's about connecting your narrative to the customer's pre-existing worldview. You're aligning with what they already believe to be true.