Quotes about failure principles

You cannot have a plan for success if you do not have a plan for failure - Tony Robbins
It means that a real, robust plan for achieving your goals must include a strategy for when things go wrong. Success isn't a straight line; it's a path littered with obstacles, and your plan needs to account for that.

Quotes about loyalty principles

The WHY inspires loyalty, while the WHAT and HOW only drive transactions - Simon Sinek
At its heart, this quote means that people don't buy what you do, they buy why you do it. The "Why" connects on an emotional, almost primal level, which is what forges that unbreakable bond.

Wise advice on communication

The marketer’s job is to tell a story that resonates with the worldview of the people he is telling it to - Seth Godin
At its core, this means successful marketing isn't about broadcasting features. It's about connecting your narrative to the customer's pre-existing worldview. You're aligning with what they already believe to be true.