Posted inBusiness

Quotes about attention principles

If people don’t care, your marketing doesn’t matter - Seth Godin
At its core, this quote means that all the marketing budget and clever tactics in the world are worthless if you're trying to reach an audience that is fundamentally indifferent to what you're offering.
Posted inBusiness

Wise advice on belief

People want to believe. Give them a story that lets them - Seth Godin
At its core, this quote means that persuasion isn't about logic and data; it's about connecting with the beliefs people already hold and wrapping your idea in a story that resonates with that worldview.
Posted inBusiness

Quotes about attention

Marketing is a contest for people’s attention and belief - Seth Godin
At its heart, this quote means that successful marketing isn't about selling a product. It's about winning two scarce resources: a sliver of someone's focus and, more importantly, their trust in your narrative.
Posted inSkill

Change Quote

The reason it’s so hard to follow the leader is this: the leader is the one who changed the story first - Seth Godin
At its core, this quote means that leadership is an act of narrative innovation. It's not about perfecting the existing game; it's about starting a whole new one that others then feel compelled to join.