Posted inBusiness

Wise advice on advocacy

If people can tell your story better than you can, you’ve won - Seth Godin
The core message is simple: Your marketing has truly succeeded not when people can just repeat your slogan, but when they can internalize and retell your core story in their own, authentic words.
Posted inSkill

Change Quote

The reason it’s so hard to follow the leader is this: the leader is the one who changed the story first - Seth Godin
At its core, this quote means that leadership is an act of narrative innovation. It's not about perfecting the existing game; it's about starting a whole new one that others then feel compelled to join.
Posted inBusiness

Ethics Quote

All marketers are storytellers. Only the bad ones are liars - Seth Godin
Marketing is fundamentally about crafting narratives, not just listing features. The ethical line is drawn at deception, good stories are authentic and resonate, while bad ones are simply falsehoods.