Remarkable marketing is the art of building things worth noticing right into your product. It’s a game-changing mindset that flips traditional advertising on its head, focusing on creating an inherently share-worthy product rather than just shouting about an average one.
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Meaning
Stop trying to market a boring product. Instead, build a product that is so inherently interesting, it markets itself.
Explanation
Look, we’ve all been there. You spend months, a huge budget, crafting the perfect ad campaign for a product that’s… fine. It’s okay. It does the job. But then you’re stuck trying to convince people why they should care. That’s the old way. The hard way.
What Seth is saying—and I’ve seen this work firsthand—is that the real leverage, the real magic, happens before the marketing campaign. It’s in the R&D lab, the design sprint, the product meeting. You bake a “wow” factor directly into the user experience. You solve a problem in a way no one else has. You add a feature that is so unexpectedly delightful that people can’t help but tell their friends about it. Your product becomes the ad.
It’s the difference between a company that sells a decent vacuum cleaner and Dyson, who completely re-engineered the vacuum to be a piece of functional art. The product itself did the heavy lifting.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Business (233) |
| Topics | innovation (32), marketing (21), product design (2) |
| Literary Style | analytical (121), clear (348) |
| Overall Quote Score | 85 (305) |
Origin & Factcheck
This is a core thesis from Seth Godin’s 2003 book, Purple Cow: Transform Your Business by Being Remarkable. It came out of the United States right as the internet was making traditional, interruption-based advertising less and less effective. And no, he didn’t say “build a better mousetrap”—that’s an old Ralph Waldo Emerson misquote. This is specifically about integrating remarkability into your core offering.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Seth Godin (100) |
| Source Type | Book (4032) |
| Source/Book Name | Purple Cow: Transform Your Business by Being Remarkable (43) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Seth Godin writes and teaches about marketing, leadership, and creative work. After earning an MBA from Stanford, he founded Yoyodyne, sold it to Yahoo!, and later launched ventures like Squidoo and the altMBA. He has authored bestsellers such as Permission Marketing, Purple Cow, Tribes, Linchpin, and This Is Marketing. He posts daily at seths.blog and speaks globally about making work that matters. If you’re starting with the Seth Godin book list, expect insights on trust, storytelling, and shipping creative projects that change culture.
| Official Website | Facebook | X
Where is this quotation located?
| Quotation | Remarkable marketing is the art of building things worth noticing right into your product or service |
| Book Details | Publication Year/Date: 2003; ISBN/Unique Identifier: 9781591843177; Last edition: 2010; Number of pages: 160. |
| Where is it? | Chapter 23: Built-In Remarkability, page 132/160 |