Remarkable marketing is the art of building things Meaning Factcheck Usage

Remarkable marketing is the art of building things worth noticing right into your product. It’s a game-changing mindset that flips traditional advertising on its head, focusing on creating an inherently share-worthy product rather than just shouting about an average one.

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Table of Contents

• Meaning
• Explanation
• Origin & Factcheck
• Context
• Usage Examples
• FAQ

Meaning

Stop trying to market a boring product. Instead, build a product that is so inherently interesting, it markets itself.

Explanation

Look, we’ve all been there. You spend months, a huge budget, crafting the perfect ad campaign for a product that’s… fine. It’s okay. It does the job. But then you’re stuck trying to convince people why they should care. That’s the old way. The hard way.

What Seth is saying—and I’ve seen this work firsthand—is that the real leverage, the real magic, happens before the marketing campaign. It’s in the R&D lab, the design sprint, the product meeting. You bake a “wow” factor directly into the user experience. You solve a problem in a way no one else has. You add a feature that is so unexpectedly delightful that people can’t help but tell their friends about it. Your product becomes the ad.

It’s the difference between a company that sells a decent vacuum cleaner and Dyson, who completely re-engineered the vacuum to be a piece of functional art. The product itself did the heavy lifting.

Quote Summary

Context	Attributes
Original Language	English (3668)
Category	Business (233)
Topics	innovation (32), marketing (21), product design (2)
Literary Style	analytical (121), clear (348)
Overall Quote Score	85 (305)

Origin & Factcheck

This is a core thesis from Seth Godin’s 2003 book, Purple Cow: Transform Your Business by Being Remarkable. It came out of the United States right as the internet was making traditional, interruption-based advertising less and less effective. And no, he didn’t say “build a better mousetrap”—that’s an old Ralph Waldo Emerson misquote. This is specifically about integrating remarkability into your core offering.

Attribution Summary

Context	Attributes
Author	Seth Godin (100)
Source Type	Book (4032)
Source/Book Name	Purple Cow: Transform Your Business by Being Remarkable (43)
Origin Timeperiod	21st Century (1892)
Original Language	English (3668)
Authenticity	Verified (4032)

Where is this quotation located?

Quotation	Remarkable marketing is the art of building things worth noticing right into your product or service
Book Details	Publication Year/Date: 2003; ISBN/Unique Identifier: 9781591843177; Last edition: 2010; Number of pages: 160.
Where is it?	Chapter 23: Built-In Remarkability, page 132/160

Context

Godin was pushing back against the “TV-Industrial complex,” the idea that you could just make average stuff, buy a ton of ads, and win. He argued that in a crowded, noisy marketplace, being safe is actually risky. The only way to stand out is to be a Purple Cow—something remarkable and unusual. This quote is the “how.” It’s the practical application of that philosophy.

Usage Examples

So how do you actually use this? It’s not just for tech startups.

• For a SaaS Company: Don’t just build another project management tool. Build in a one-click reporting feature that generates stunning, client-ready reports that your users used to spend hours on. That’s the remarkable thing they’ll tweet about.
• For a Local Bakery: Don’t just sell good cupcakes. Create a “birthday surprise” cupcake with a hidden, colorful filling inside a seemingly plain vanilla exterior. The moment someone bites into it, you’ve created a story they have to share.
• For a Freelancer: Your service is your product. Don’t just deliver the work. Deliver it 24 hours early with a short Loom video walking through your thinking. That unexpected, remarkable service is what gets you referred again and again.

This is for founders, product managers, and creators who are tired of the grind of marketing a “me-too” product.

To whom it appeals?

Context	Attributes
Theme	Principle (838)
Audiences	consultants (70), entrepreneurs (1006), leaders (2619), marketers (166), product designers (4)
Usage Context/Scenario	branding workshops (8), innovation bootcamps (1), marketing strategy talks (1), product development meetings (2), startup summits (3)

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FAQ

Question: Isn’t this just about making a “viral” product?

Answer: Not exactly. Viral is often a happy accident. Remarkability is a strategy. You’re engineering shareability and word-of-mouth directly into the product’s DNA. It’s intentional, not accidental.

Question: What if my product category is inherently boring, like B2B accounting software?

Answer: Perfect! That’s where this shines most. Your remarkable feature could be an incredibly simple, one-page onboarding process in a sea of complex setups. Or a AI-powered anomaly detector that saves your clients from a costly mistake. Find the pain point everyone ignores and solve it in an elegant way.

Question: How is this different from good old-fashioned quality?

Answer: Quality is table stakes now. It’s expected. Remarkability is about being exceptional in a way that is both noticeable and worth talking about. A car that doesn’t break down is quality. A Tesla with its silent acceleration and giant touchscreen is remarkable.