Selling is essentially a transfer of enthusiasm. It’s not about pushing a product, but about sharing a genuine belief in its value. When you’re truly excited, that energy becomes your most powerful sales tool.
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Meaning
At its heart, this quote means that a successful sale happens when your genuine excitement for something becomes contagious and transfers to your customer.
Explanation
Look, I’ve seen this play out a thousand times. Ziglar is saying that the technical features and the price points are just the surface level stuff. The real magic, the real engine of a sale, is your own belief. When you’re authentically enthusiastic, you’re not “selling” in the slimy, old-school sense. You’re sharing. You’re problem-solving. Your energy does most of the heavy lifting because people buy into *you* and your conviction long before they fully buy into the product. It’s about making them feel what you feel.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Business (233) |
| Topics | communication (196), enthusiasm (11), sales (13) |
| Literary Style | motivational (245), simple (291) |
| Emotion / Mood | energetic (79), positive (57) |
| Overall Quote Score | 80 (256) |
Origin & Factcheck
This gem comes straight from Zig Ziglar’s 2003 book, Selling 101: What Every Successful Sales Professional Needs to Know, published in the United States. You’ll sometimes see similar sentiments floating around, but this specific, powerful phrasing is Ziglar’s. He was the master of distilling complex human psychology into simple, actionable truths.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Zig Ziglar (36) |
| Source Type | Book (4032) |
| Source/Book Name | Selling 101: What Every Successful Sales Professional Needs to Know (7) |
| Origin Timeperiod | Contemporary (1615) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Zig Ziglar inspired generations with his upbeat, practical lessons on sales and success. He started in door-to-door cookware sales, rose to corporate leadership, and then founded Ziglar, Inc. to train leaders worldwide. His books—like See You at the Top and Secrets of Closing the Sale—blend ethics, optimism, and actionable steps. He spoke to millions across the globe and built a lasting legacy in personal development and professional selling. If you’re exploring his writings, check the
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Where is this quotation located?
| Quotation | Selling is essentially a transfer of enthusiasm |
| Book Details | Publication Year/Date: 2003; ISBN/Unique Identifier: 9780785265762; Last edition: Thomas Nelson Publishers 2003; Number of pages: 112 |
| Where is it? | Chapter 25: Enthusiasm Sells, Approximate page from 2003 edition: 194 |