You know that feeling when you’re about to quit? That’s the exact moment Tony Robbins says “Success is buried on the other side.” It means the biggest wins are hiding just past the point where most people give up.
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Table of Contents
Meaning
The core message is brutally simple: the breakthrough you’re looking for is always located just beyond the wall of frustration you’re currently facing.
Explanation
Let me break this down for you. I’ve seen this play out so many times, in business, in personal goals… everywhere. Frustration isn’t a stop sign. It’s a landmark. It’s the universe’s way of saying “You’re getting close, now dig deeper.” Most people misinterpret that feeling of being stuck as a signal to turn back. But the high-performers? They understand that this emotional friction is the final barrier guarding the prize. It’s the last gatekeeper. Push through the discomfort, and what was once an obstacle becomes the very foundation of your success. The frustration is the price of admission.
Quote Summary
Reading Level68
Aesthetic Score82
Origin & Factcheck
This gem comes straight from Tony Robbins’ 1991 classic, “Awaken the Giant Within,” which he published from the United States. You might see it floating around the internet unattributed or credited to other motivational figures, but its true home is in that book, right as he’s discussing the power of changing your state and breaking patterns.
Attribution Summary
Author Bio
Born Anthony J. Mahavoric in 1960, Tony Robbins rose from a challenging childhood to become a leading voice in personal development. He started as Jim Rohn’s assistant, then built Robbins Research International and created globally attended seminars such as Unleash the Power Within and Date With Destiny. The Tony Robbins book list spans self-help, business, finance, and health, with several No. 1 bestsellers. He co-authored finance works with Peter Mallouk and a longevity guide with Peter H. Diamandis and Robert Hariri. Robbins’ foundation supports youth, prison, and hunger-relief programs.
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Where is this quotation located?
| Quotation | Success is buried on the other side of frustration |
| Book Details | Publication Year: 1991; ISBN: 978-0-671-79154-8; Last edition: Simon & Schuster, 2013; Number of pages: 544. |
| Where is it? | Chapter: Overcoming Frustration, Approximate page from 2013 edition: 345 |
Context
In the book, he’s not just talking about positive thinking. He’s laying out a system for taking control. This quote sits in the thick of a conversation about resourcefulness—how we need to shift our focus from the problem to the solution, especially when our initial attempts fail and that frustration starts to creep in.
Usage Examples
So, how do you actually use this? Let’s get practical.
- For an Entrepreneur: Your new marketing campaign is falling flat. The data is confusing, and you’re frustrated. Instead of scrapping it, you remember the quote. You push through, A/B test one more variable, and that’s the one that triples your conversion rate. The success was buried right there.
- For a Student: You’re learning a complex new software and you keep hitting errors. You’re ready to throw your laptop. That’s the frustration wall. You take a breath, watch one more tutorial, and suddenly the concept clicks. The mastery was on the other side of that mental block.
- For a Leader Coaching a Team: When a team member is ready to give up on a tough project, you don’t just tell them “you can do it.” You say, “I know it’s frustrating. That means we’re close. Let’s map out the frustration and see what it’s trying to teach us.” You reframe the emotion from a failure into a guidepost.
To whom it appeals?
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FAQ
Question: Is this just about never giving up?
Answer: It’s more nuanced than that. It’s about intelligent persistence. It’s not about banging your head against the same wall. It’s about recognizing that the feeling of frustration is a cue to pivot your strategy, not abandon the mission.
Question: How do you know when you’re being persistent vs. stubborn?
Answer: Great question. Stubbornness is repeating the same action expecting a different result. Persistence, in the context of this quote, is changing your approach, your mindset, or your technique while maintaining your commitment to the ultimate goal. The goal stays the same, the methods evolve.
Question: What if the frustration is a sign you’re on the wrong path entirely?
Answer: That’s a real possibility. The key differentiator is learning versus bashing. If you’re learning from each failed attempt—gaining new data, new insights—then you’re on the right path. If you’re just experiencing pure, unproductive pain with zero new information, then yes, it might be time to reassess. This quote is for the former.
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