You know, “Success is not a destination, it’s a journey” is one of those lines that sounds simple until you really live it. It completely reframes how you approach your goals, shifting your focus from a finish line you might never cross to the actual process of growth. It’s about finding value in the climb itself, not just the summit.
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Meaning
The core message is that success isn’t a place you arrive at and then stop. It’s the ongoing process of striving, learning, and growing.
Explanation
Look, we’ve all been there. You set this massive goal—”I’ll be successful when I hit that revenue number,” or “when I get that promotion.” And you grind and grind, thinking happiness is on the other side. But Ziglar is telling us that’s a trap. The real magic, the real growth, happens *during* the grind. It’s in the skills you build while failing forward, the resilience you develop when things get tough, the person you become on the way up. The destination is just a momentary blip. The journey is where your life is actually lived. It completely changes your relationship with your daily work.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Success (341) |
| Topics | growth (413), journey (19), progress (50) |
| Literary Style | philosophical (434), poetic (635) |
| Emotion / Mood | peaceful (147), reflective (382) |
| Overall Quote Score | 82 (297) |
Origin & Factcheck
This is 100% from Zig Ziglar. It’s the central, defining theme of his classic 1975 book, See You at the Top, which originated from his work in the US. You’ll sometimes see it misattributed to other motivational figures, but the concept and phrasing are pure Ziglar.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Zig Ziglar (36) |
| Source Type | Book (4032) |
| Source/Book Name | See You at the Top (29) |
| Origin Timeperiod | Modern (530) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Zig Ziglar inspired generations with his upbeat, practical lessons on sales and success. He started in door-to-door cookware sales, rose to corporate leadership, and then founded Ziglar, Inc. to train leaders worldwide. His books—like See You at the Top and Secrets of Closing the Sale—blend ethics, optimism, and actionable steps. He spoke to millions across the globe and built a lasting legacy in personal development and professional selling. If you’re exploring his writings, check the
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Where is this quotation located?
| Quotation | Success is not a destination, it’s a journey |
| Book Details | Publication Year/Date: 1975; ISBN/Unique Identifier: 978-0-88207-957-2; Last edition: Revised & Updated, Pelican Publishing 2010; Number of pages: 416 |
| Where is it? | Chapter 15: The Climb Continues, Approximate page 450 from 2010 edition |