You know, that idea that “Successful selling is largely a matter of mental preparation” is so true it’s almost painful. It flips the entire script on what we’re taught about sales. It’s not about some magic script or a slick pitch. It’s about what’s happening right here, between your ears, before you even say a word.
Share Image Quote:Table of Contents
Meaning
The core message is brutally simple: Your external success in sales is a direct reflection of your internal state. Period.
Explanation
Look, I’ve seen it a thousand times. The rep who’s done the work, who truly believes in their product and their own ability to help, they walk into a room differently. They’re not just “positive.” They’re prepared for objections, they’re resilient to “no,” and they project a genuine confidence that is, frankly, contagious. The “attitude” part isn’t about fake smiling; it’s about the fundamental belief that you are a problem-solver, not a pitch-man. That shift changes everything.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Career (192) |
| Topics | attitude (43), preparation (15) |
| Literary Style | didactic (370) |
| Emotion / Mood | confident (39) |
| Overall Quote Score | 66 (27) |
Origin & Factcheck
This is straight from Brian Tracy’s 2002 book, Be a Sales Superstar. He’s a Canadian-American motivational speaker and sales trainer who’s been preaching this for decades. You sometimes see this idea floating around attributed to Zig Ziglar or others, but the specific phrasing is pure Tracy.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Brian Tracy (375) |
| Source Type | Book (4032) |
| Source/Book Name | Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets (48) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Brian Tracy, a prolific author gained global reputation because of his best seller book list such as Eat That Frog!, Goals!, and The Psychology of Selling, and created influential audio programs like The Psychology of Achievement. He is sought after guru for personal development and business performance. Brian Tracy International, coaches millions of professionals and corporates on sales, goal setting, leadership, and productivity.
Official Website |Facebook | X | Instagram | YouTube |
Where is this quotation located?
| Quotation | Successful selling is largely a matter of mental preparation and attitude |
| Book Details | Publication Year: 2003; ISBN: 978-1-57675-273-9; Latest Edition: AMACOM, 2003; Number of Pages: 128. |
| Where is it? | Chapter 4: Preparing to Win, Approximate page from 2003 edition: 30 |