Quotes about advertising principles

If your product needs advertising to succeed, it’s not remarkable enough - Seth Godin
At its core, this quote means that inherent value and word-of-mouth should be your primary growth engine, not paid media. If the product itself doesn't generate buzz, it's not special enough to cut through the noise.

Fairness Quote

Be hard on the problem and soft on the people - Dale Carnegie
At its heart, this is about radical focus. You attack the challenge with everything you've got, but you consciously protect the people involved from any collateral damage.

What fairness means

Your name for it may be leadership, but to others it feels like trust, fairness, and being seen - Dale Carnegie
Leadership is not a position you hold; it's a feeling you generate in others. The title of "leader" is meaningless if your team doesn't feel trust, fairness, and recognition.