Posted inBusiness

Wise advice on advocacy

If people can tell your story better than you can, you’ve won - Seth Godin
The core message is simple: Your marketing has truly succeeded not when people can just repeat your slogan, but when they can internalize and retell your core story in their own, authentic words.
Posted inBusiness

Wise advice on advocacy

When you tell a story that matches the worldview of your audience, they will become your marketers - Seth Godin
At its core, this is about alignment. It means that the most powerful marketing isn't about interrupting people, it's about affirming what they already believe to be true.