Quotes about audience principles

Mass marketing is dying. What matters now is making something worth talking about among the people who care - Seth Godin
Stop trying to be everything to everyone. Your real growth engine is creating something so compelling that your core audience feels compelled to talk about it.

Audience Quote

Don’t try to be everything to everyone. Remarkable is being something to someone - Seth Godin
The core message is about strategic focus over frantic universal appeal. Stop trying to please everyone and instead, become profoundly important to a specific group.

Wise advice on advocacy

When you tell a story that matches the worldview of your audience, they will become your marketers - Seth Godin
At its core, this is about alignment. It means that the most powerful marketing isn't about interrupting people, it's about affirming what they already believe to be true.

Quotes about dignity principles

If you must disagree, disagree with dignity - Dale Carnegie
At its core, this quote means that the how of your disagreement is just as important as the what. It's about separating the idea from the person and attacking the problem, not the individual.

Wise advice on correction

Let the other person save face when you correct a mistake - Dale Carnegie
At its core, it means protecting a person's dignity and self-esteem even when you have to point out their error. It's the art of correcting the mistake without annihilating the person.