Posted inBusiness

Quotes about audience principles

Mass marketing is dying. What matters now is making something worth talking about among the people who care - Seth Godin
Stop trying to be everything to everyone. Your real growth engine is creating something so compelling that your core audience feels compelled to talk about it.
Posted inBusiness

Audience Quote

Don’t try to be everything to everyone. Remarkable is being something to someone - Seth Godin
The core message is about strategic focus over frantic universal appeal. Stop trying to please everyone and instead, become profoundly important to a specific group.
Posted inBusiness

Wise advice on advocacy

When you tell a story that matches the worldview of your audience, they will become your marketers - Seth Godin
At its core, this is about alignment. It means that the most powerful marketing isn't about interrupting people, it's about affirming what they already believe to be true.
Posted inWisdom

Quotes about restraint

Wealth is the nice cars not purchased. The diamonds not bought. The watches not worn. The clothes forgone and the first-class upgrade declined - Morgan Housel
The core message is brutally simple: Wealth is what you don't see. It's the unspent money, the deferred gratification, the financial potential you've chosen to preserve instead of convert into status symbols.
Posted inWisdom

Quotes about restraint

Wealth is what you don’t see. It’s the cars not bought, the diamonds not purchased, the watches not worn, the clothes forgone and the first-class upgrade declined - Morgan Housel
The quote flips the script on how we define wealth. It argues that real wealth isn't the visible status symbols you buy, but the invisible financial security you build by *not* buying them.