Posted inBusiness

Quotes about belief

The marketer’s task is not to tell the truth but to tell a story people choose to believe - Seth Godin
It's not about literal deception. It's about crafting a story that resonates so deeply with a specific worldview that your audience chooses to believe it because it feels true to them.
Posted inBusiness

Customer focus Quote

The secret of marketing is that no one cares about your product. They care about their own stories - Seth Godin
At its core, this quote means that customers don't buy products; they buy the better version of themselves that your product helps them become. They're the hero of their own story, not yours.
Posted inWisdom

Quotes about dignity principles

If you must disagree, disagree with dignity - Dale Carnegie
At its core, this quote means that the how of your disagreement is just as important as the what. It's about separating the idea from the person and attacking the problem, not the individual.
Posted inWisdom

Wise advice on correction

Let the other person save face when you correct a mistake - Dale Carnegie
At its core, it means protecting a person's dignity and self-esteem even when you have to point out their error. It's the art of correcting the mistake without annihilating the person.