Wise advice on communication

If you can’t tell a story that people care about, you’ve got nothing - Seth Godin
At its core, this quote means that facts and features are forgettable, but a story that resonates is everything. Without that emotional connection, you're just adding to the noise.
The aim of cleaning then should be to Meaning Factcheck Usage

Hygiene Quote

The aim of cleaning, then, should be to reduce bacteria numbers — but not to zero. Even harmful bacteria can be good for us when the immune system uses them for training - Giulia Enders
The core message here is that sterility is not the goal. Health is about balance, not annihilation.
More than 95 percent of the world s Meaning Factcheck Usage

Wise advice on hygiene

More than 95 percent of the world’s bacteria are harmless to humans. Many are extremely beneficial. Disinfectants have no place in a normal household. They are appropriate only if a family member is sick or the dog poops on the carpet - Giulia Enders
The core message here is a powerful one: our war on germs is mostly misguided. We're fighting an enemy that, for the most part, doesn't exist, and in the process, we're damaging our own microbial allies.