Posted inBusiness

Wise advice on hiring

Don’t try to change people—hire people who don’t need to be changed - Brian Tracy
At its heart, this quote means you should invest your effort in finding the right person from the start, rather than wasting time and resources trying to fundamentally alter someone who isn't a good fit.
Posted inBusiness

Quotes about hiring principles

Your ability to choose the right people is the most important skill in management - Brian Tracy
It means your success as a leader isn't about your personal output, it's about your multiplier effect, the team you build.
Posted inBusiness

Quotes about belief

The marketer’s task is not to tell the truth but to tell a story people choose to believe - Seth Godin
It's not about literal deception. It's about crafting a story that resonates so deeply with a specific worldview that your audience chooses to believe it because it feels true to them.
Posted inBusiness

Customer focus Quote

The secret of marketing is that no one cares about your product. They care about their own stories - Seth Godin
At its core, this quote means that customers don't buy products; they buy the better version of themselves that your product helps them become. They're the hero of their own story, not yours.
Posted inWealth

Wise advice on selection

If you are shopping for common stocks, choose them the way you would buy groceries, not the way you would buy perfume - Benjamin Graham
At its core, this quote is a battle cry for value investing. It means you should buy stocks based on their fundamental value and price, not on their popularity or story.