When you are remarkable your customers become your Meaning Factcheck Usage
Posted inBusiness

Quotes about branding principles

When you are remarkable, your customers become your marketers - Seth Godin
At its core, this is about shifting your marketing budget from ad spend to product and experience spend. It's the idea that the most powerful form of advertising isn't something you buy; it's something you earn.
Posted inBusiness

Wise advice on branding

To be remarkable, you must be worth talking about - Seth Godin
The core message is that being "remarkable" isn't about being vaguely good or competent. It's an active state of being so interesting, unique, or valuable that people feel compelled to tell others about you.