Wise advice on focus

Find your smallest viable audience and delight them - Seth Godin
Stop trying to be for everyone. Instead, identify the smallest group of people you can sustainably serve and then focus all your energy on making them ridiculously, over-the-moon happy.
Find a niche and fill it The world Meaning Factcheck Usage

Wise advice on focus

Find a niche, and fill it. The world is full of generalists - Seth Godin
Stop competing with everyone and start dominating a specific, underserved area. It's the strategic move from being a commodity to becoming a category of one.

Audience Quote

Don’t try to be everything to everyone. Remarkable is being something to someone - Seth Godin
The core message is about strategic focus over frantic universal appeal. Stop trying to please everyone and instead, become profoundly important to a specific group.

Wise advice on hiring

Don’t try to change people—hire people who don’t need to be changed - Brian Tracy
At its heart, this quote means you should invest your effort in finding the right person from the start, rather than wasting time and resources trying to fundamentally alter someone who isn't a good fit.

Quotes about hiring principles

Your ability to choose the right people is the most important skill in management - Brian Tracy
It means your success as a leader isn't about your personal output, it's about your multiplier effect, the team you build.

Wise advice on selection

If you are shopping for common stocks, choose them the way you would buy groceries, not the way you would buy perfume - Benjamin Graham
At its core, this quote is a battle cry for value investing. It means you should buy stocks based on their fundamental value and price, not on their popularity or story.