When you are remarkable your customers become your Meaning Factcheck Usage
Posted inBusiness

Quotes about branding principles

When you are remarkable, your customers become your marketers - Seth Godin
At its core, this is about shifting your marketing budget from ad spend to product and experience spend. It's the idea that the most powerful form of advertising isn't something you buy; it's something you earn.
Posted inBusiness

Wise advice on branding

To be remarkable, you must be worth talking about - Seth Godin
The core message is that being "remarkable" isn't about being vaguely good or competent. It's an active state of being so interesting, unique, or valuable that people feel compelled to tell others about you.
Posted inBusiness

Wise advice on hiring

Don’t try to change people—hire people who don’t need to be changed - Brian Tracy
At its heart, this quote means you should invest your effort in finding the right person from the start, rather than wasting time and resources trying to fundamentally alter someone who isn't a good fit.
Posted inBusiness

Quotes about hiring principles

Your ability to choose the right people is the most important skill in management - Brian Tracy
It means your success as a leader isn't about your personal output, it's about your multiplier effect, the team you build.
Posted inWealth

Wise advice on selection

If you are shopping for common stocks, choose them the way you would buy groceries, not the way you would buy perfume - Benjamin Graham
At its core, this quote is a battle cry for value investing. It means you should buy stocks based on their fundamental value and price, not on their popularity or story.