The best people are attracted by vision not Meaning Factcheck Usage

Context

Tracy wasn’t just making a philosophical point. He was giving practical advice to managers stuck in a cycle of high turnover. He was arguing that to break that cycle, you have to shift your hiring pitch from “here’s what you’ll get” to “here’s what we’ll *achieve* together.” It’s a strategic lever for retention.

Usage Examples

So how do you actually use this? First, if you’re a founder or CEO, you lead with your vision in every interview. Don’t just talk about the role; talk about the mountain you’re climbing and why it’s important. Second, for managers and team leads, connect your team’s daily tasks back to that big picture. Show them how their code, their design, their report, is a critical piece of the puzzle. And for anyone looking to attract partners or collaborators, lead with the exciting future you’re building, not just the split of the profits.

To whom it appeals?

Share This Quote Image & Motivate

FAQ

Question: Does this mean I can pay people poorly if I have a great vision?

Answer: Absolutely not. That’s the fastest way to kill trust and become known as a exploitative. Vision is the multiplier, but fair compensation is the non-negotiable foundation.

Question: What if my company’s vision isn’t that inspiring?

Answer: Then you have a bigger problem! But often, it’s not the vision itself, it’s the storytelling. Find the human impact of what you do, no matter how small it seems, and amplify that. Every product or service solves a problem for someone.

Question: Is this only true for startups?

Answer: Not at all. I’ve seen this work in massive corporations. A-team players in big companies are often driven by a vision to innovate within that structure, to lead a transformative project, or to change an industry from the inside. The scale doesn’t matter; the sense of purpose does.