You know, I’ve been thinking a lot about that line, “The future belongs to those who create remarkable things.” It’s not just a nice quote; it’s a battle cry for anyone who wants to stop being invisible and start making a real dent in the world. It’s about understanding that playing it safe is the riskiest move you can make today.
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Meaning
At its heart, this quote means that success and influence are no longer awarded for just being competent or reliable. They’re reserved for those who dare to be exceptional, who build things that are worth talking about.
Explanation
Look, here’s the thing I’ve seen over and over. The old model was about fitting in, about following the rules and hoping you’d get ahead through sheer tenure. But Seth is saying that game is over. The “future” he’s talking about—that’s market share, that’s career opportunities, that’s cultural impact. It goes to the creators, the innovators, the people who ship work that is genuinely remarkable—literally, work that makes people remark on it.
It’s the difference between building another me-too SaaS product and building something like Slack, which completely changed how teams communicate. It’s the difference between writing a standard industry blog post and creating a piece of content that’s so insightful it gets passed around for weeks. It’s a proactive stance. You’re not waiting for permission; you’re creating your own lane.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Success (341) |
| Topics | creativity (51), future (24), innovation (32) |
| Literary Style | clear (348), visionary (19) |
| Emotion / Mood | hopeful (357) |
| Overall Quote Score | 88 (131) |
Origin & Factcheck
This idea is the absolute cornerstone of Godin’s 2003 book, Purple Cow: Transform Your Business by Being Remarkable. It was published in the United States and it perfectly captured the shifting marketing landscape of the early 2000s. You sometimes see the sentiment paraphrased or attributed to others, but the core concept of “remarkable” as a business strategy is pure Godin from this book.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Seth Godin (100) |
| Source Type | Book (4032) |
| Source/Book Name | Purple Cow: Transform Your Business by Being Remarkable (43) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Seth Godin writes and teaches about marketing, leadership, and creative work. After earning an MBA from Stanford, he founded Yoyodyne, sold it to Yahoo!, and later launched ventures like Squidoo and the altMBA. He has authored bestsellers such as Permission Marketing, Purple Cow, Tribes, Linchpin, and This Is Marketing. He posts daily at seths.blog and speaks globally about making work that matters. If you’re starting with the Seth Godin book list, expect insights on trust, storytelling, and shipping creative projects that change culture.
| Official Website | Facebook | X
Where is this quotation located?
| Quotation | The future belongs to those who create remarkable things |
| Book Details | Publication Year/Date: 2003; ISBN/Unique Identifier: 9781591843177; Last edition: 2010; Number of pages: 160. |
| Where is it? | Chapter 38: The Future, page 160/160 |