The future belongs to those who create remarkable Meaning Factcheck Usage

You know, I’ve been thinking a lot about that line, “The future belongs to those who create remarkable things.” It’s not just a nice quote; it’s a battle cry for anyone who wants to stop being invisible and start making a real dent in the world. It’s about understanding that playing it safe is the riskiest move you can make today.

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Table of Contents

• Meaning
• Explanation
• Origin & Factcheck
• Context
• Usage Examples
• FAQ

Meaning

At its heart, this quote means that success and influence are no longer awarded for just being competent or reliable. They’re reserved for those who dare to be exceptional, who build things that are worth talking about.

Explanation

Look, here’s the thing I’ve seen over and over. The old model was about fitting in, about following the rules and hoping you’d get ahead through sheer tenure. But Seth is saying that game is over. The “future” he’s talking about—that’s market share, that’s career opportunities, that’s cultural impact. It goes to the creators, the innovators, the people who ship work that is genuinely remarkable—literally, work that makes people remark on it.

It’s the difference between building another me-too SaaS product and building something like Slack, which completely changed how teams communicate. It’s the difference between writing a standard industry blog post and creating a piece of content that’s so insightful it gets passed around for weeks. It’s a proactive stance. You’re not waiting for permission; you’re creating your own lane.

Quote Summary

Context	Attributes
Original Language	English (4111)
Category	Success (384)
Topics	creativity (52), future (27), innovation (33)
Literary Style	clear (354), visionary (19)
Emotion / Mood	hopeful (374)
Overall Quote Score	88 (157)

Origin & Factcheck

This idea is the absolute cornerstone of Godin’s 2003 book, Purple Cow: Transform Your Business by Being Remarkable. It was published in the United States and it perfectly captured the shifting marketing landscape of the early 2000s. You sometimes see the sentiment paraphrased or attributed to others, but the core concept of “remarkable” as a business strategy is pure Godin from this book.

Attribution Summary

Context	Attributes
Author	Seth Godin (100)
Source Type	Book (4652)
Source/Book Name	Purple Cow: Transform Your Business by Being Remarkable (43)
Origin Timeperiod	21st Century (1995)
Original Language	English (4111)
Authenticity	Verified (4652)

Where is this quotation located?

Quotation	The future belongs to those who create remarkable things
Book Details	Publication Year/Date: 2003; ISBN/Unique Identifier: 9781591843177; Last edition: 2010; Number of pages: 160.
Where is it?	Chapter 38: The Future, page 160/160

Context

In the book, he uses the “Purple Cow” as a metaphor. You’re driving through the countryside and you see a bunch of brown cows. You might glance at them. But if you saw a purple cow? You’d stop. You’d stare. You’d tell people. The context is a wake-up call against the “tyranny of being safe.” He argues that the old ways of marketing—interrupting people with ads—are dying, and the only thing that works now is creating a product or service so inherently interesting that it markets itself.

Usage Examples

So how do you actually use this? It’s a mindset shift you can apply anywhere.

• For an Entrepreneur: Don’t just ask “Is there a market for this?” Ask, “Is this remarkable? Will my first ten customers be so thrilled they feel compelled to tell others?” That’s how you build organic growth.
• For a Marketer: Stop just buying ads for a boring product. Your primary job is to work with the product team to make the product marketable by baking remarkable features into it.
• For a Job Seeker: Your resume is a brown cow. A portfolio of work that solves a real, visible problem for a company? That’s a purple cow. That’s what gets you the future.

To whom it appeals?

Context	Attributes
Theme	Wisdom (1986)
Audiences	entrepreneurs (1088), innovators (36), leaders (2974), marketers (214), students (3512)
Usage Context/Scenario	business keynotes (5), entrepreneurship bootcamps (3), graduation speeches (31), innovation summits (6), motivational events (100)

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FAQ

Question: Does “remarkable” just mean “weird” or “loud”?

Answer: Not at all. It means “worth making a remark about.” That could be due to incredible design, unparalleled customer service, a unique feature, or even a story that resonates deeply. It’s about being exceptional in a way that matters to your specific audience.

Question: Is this only for creative fields or tech startups?

Answer: Absolutely not. I’ve seen accountants become remarkable by creating incredibly clear, visual reports that tell a story. I’ve seen HR professionals become remarkable by redesigning the onboarding experience to be genuinely welcoming and effective. It’s a principle you can apply to any human endeavor.

Question: What’s the biggest mistake people make when trying to apply this?

Answer: They try to be remarkable to everyone. That’s a recipe for being bland. True remarkability often means being a purple cow for a specific group and completely ignoring everyone else. You have to be okay with some people not “getting it.”