You know, the key to success is to focus your conscious mind… it sounds simple, right? But it’s a game-changer. It’s about actively directing your mental energy towards your goals, not your anxieties. This single shift can completely rewire your outcomes.
Share Image Quote:At its heart, this is about energy management. Your conscious mind has a limited amount of focus, and this quote tells you to invest that focus like capital—into assets (your desires), not liabilities (your fears).
Let me break this down from my own experience. Your brain is like a sophisticated targeting system. Whatever you focus on, it starts finding evidence for and pulling you towards. Focus on a fear—like failing at a presentation—and your brain will helpfully point out every possible thing that could go wrong, making you anxious and more likely to fail. It’s just doing its job!
But flip it. Focus on your desire—to deliver a compelling, engaging talk that wins people over. Now your brain starts spotting opportunities, solutions, and pathways to make *that* happen. It’s the same mental machinery, just aimed at a different target. The real work is in the aiming. It’s a daily, sometimes hourly, practice of redirecting your attention.
| Context | Attributes |
|---|---|
| Original Language | English (3669) |
| Category | Personal Development (698) |
| Topics | desire (15), fear (92), focus (155) |
| Literary Style | motivational (245) |
| Emotion / Mood | encouraging (304) |
| Overall Quote Score | 81 (258) |
This one comes straight from Brian Tracy’s 2001 book, Get Paid More and Promoted Faster. It’s a core tenet of his success philosophy. You’ll sometimes see similar sentiments floating around, but this specific, powerful phrasing is trademark Tracy from the early 2000s.
| Context | Attributes |
|---|---|
| Author | Brian Tracy (375) |
| Source Type | Book (4032) |
| Source/Book Name | Get Paid More and Promoted Faster (58) |
| Origin Timeperiod | Contemporary (1615) |
| Original Language | English (3669) |
| Authenticity | Verified (4032) |
Brian Tracy, a prolific author gained global reputation because of his best seller book list such as Eat That Frog!, Goals!, and The Psychology of Selling, and created influential audio programs like The Psychology of Achievement. He is sought after guru for personal development and business performance. Brian Tracy International, coaches millions of professionals and corporates on sales, goal setting, leadership, and productivity.
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| Quotation | The key to success is to focus your conscious mind on things you desire, not things you fear |
| Book Details | Publication Year/Date: 2002; ISBN: 978-1576751985; Last edition: 2002, Berrett-Koehler Publishers; Number of pages: 208. |
| Where is it? | Chapter: Focus and Fear; Approximate page from 2002 edition |
In the book, this isn’t just abstract self-help. It’s presented as a practical performance strategy for career advancement. Tracy frames it as a non-negotiable habit for high achievers who want to stand out and move up faster than their peers. It’s about taking control of your internal narrative to drive external results.
So how do you actually use this? It’s all about a simple mental switch.
| Context | Attributes |
|---|---|
| Theme | Principle (838) |
| Audiences | coaches (1277), leaders (2620), professionals (752), students (3112) |
| Usage Context/Scenario | career counseling (67), mindset training (21), motivational blogs (85), self-improvement talks (29) |
Question: But isn’t ignoring fear irresponsible? Shouldn’t we plan for risks?
Answer: Great point. This isn’t about ignoring risks. It’s about the *focus* of your conscious mind. You can acknowledge a risk in a 5-minute planning session (unconscious mind handles the “what if”), but then you spend your main mental energy on the solution and the desired outcome. Don’t let the 5-minute problem hijack your 8-hour workday.
Question: What if my fear feels bigger than my desire?
Answer: That’s super common. The trick is to make the desire more vivid. Get specific. Visualize it. Write it down. What does success *feel* like, smell like, look like? You have to make the desired future more emotionally compelling than the scary one. It’s a muscle you build.
Question: Is this just “positive thinking”?
Answer: It’s more than that. It’s directed thinking. Positive thinking can be passive—just hoping for the best. This is an active, strategic process of channeling your cognitive resources toward a specific, desired result. It’s the difference between hoping you win and training to win.
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