There’s no reason ever to have the same thought twice… it’s a game-changer for mental bandwidth. This isn’t just a productivity tip; it’s a fundamental principle for freeing up your brain’s RAM. Once you start applying it, you stop juggling mental to-do lists and start actually doing them.
Share Image Quote:At its core, this quote is about mental efficiency. It means your brain is for having ideas, not for holding them.
Let me break it down for you. Your mind is an incredible, brilliant processor. But it’s a terrible, I mean a *terrible* filing cabinet. When you try to use it as one—by holding onto a thought like “remember to buy milk”—you’re essentially forcing your CPU to do a hard drive’s job. It creates this low-grade, constant anxiety, this mental static. David Allen’s genius was recognizing that if you capture that thought in a trusted system *outside* your head, you literally don’t need to think it again until you’re ready to act on it. You free up that cognitive load. It’s like closing 50 unnecessary browser tabs in your mind. The relief is immediate.
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Personal Development (697) |
| Topics | clarity (95), organization (18), thinking (18) |
| Literary Style | concise (408), witty (99) |
| Emotion / Mood | realistic (354), reflective (382) |
| Overall Quote Score | 77 (179) |
This line comes straight from David Allen’s 2001 book, Getting Things Done: The Art of Stress-Free Productivity. It’s a cornerstone of the entire GTD methodology that originated from his work with clients in the US. You sometimes see similar sentiments floating around, but this specific phrasing is uniquely his.
| Context | Attributes |
|---|---|
| Author | David Allen (50) |
| Source Type | Book (4032) |
| Source/Book Name | Getting Things Done: The Art of Stress-Free Productivity (50) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
David Allen created the GTD methodology and helped millions organize work and life with clear, actionable steps. He began as a management consultant, refined GTD through client engagements, and published Getting Things Done in 2001, followed by Ready for Anything and Making It All Work. He founded the David Allen Company and expanded GTD training globally, later relocating to Amsterdam to support international growth. A sought-after speaker and advisor, he remains a leading voice on clarity, focus, and execution. Explore the David Allen book list for essential reads.
| Official Website | Facebook | X| Instagram | YouTube
| Quotation | There’s no reason ever to have the same thought twice, unless you like having that thought |
| Book Details | Publication Year/Date: 2001; ISBN/Unique Identifier: 978-0143126560; Last edition: Revised edition published 2015; Number of pages: 352. |
| Where is it? | Chapter 2: Getting Control of Your Life, Approximate page 39 (2015 edition) |
In the book, this isn’t just a passing comment. It’s the foundational argument for his “capture” habit. He’s making the case that writing things down isn’t about remembering them later; it’s about giving yourself permission to forget them right now, which is incredibly powerful.
So how does this work in real life? Let me give you a couple of scenarios.
| Context | Attributes |
|---|---|
| Theme | Wisdom (1754) |
| Audiences | entrepreneurs (1006), leaders (2619), professionals (751), students (3111), thinkers (48) |
| Usage Context/Scenario | creativity workshops (3), mindset coaching (14), organizational sessions (1), personal focus meetings (1), productivity talks (12), thought management programs (1), time management blogs (2) |
Question: But what if I *like* thinking about my vacation plans?
Answer: That’s the beauty of the “unless you like having that thought” clause. This is about the *unwanted* thoughts—the “shoulds” and the “don’t forgets.” Purposeful, enjoyable thinking is totally different. This system clears out the clutter so you can actually enjoy that kind of thinking more.
Question: Doesn’t writing everything down just create more lists to manage?
Answer: It can, if you don’t have a trusted system to process those lists. That’s the second half of the GTD equation. But an unmanaged list is still better than a mind cluttered with undifferentiated “stuff.” The list is outside your head. The clutter is *inside*.
Question: Is this really practical for big, complex problems?
Answer: It’s *especially* practical for big problems. You break them down. You capture the next physical action. You’re not trying to hold the entire complex problem in your head at once. You’re just holding the next step. It makes the impossible feel manageable.
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