You know, that idea from Seth Godin, “To be remarkable is to be noticed…” it’s not just marketing fluff. It’s the core engine of modern growth. If you’re not getting talked about, you’re simply not growing.
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Meaning
The core message is brutally simple: being remarkable isn’t the end goal. It’s the spark. The real prize, the thing that builds a business or a career, is word-of-mouth. Remarkability is just the price of entry for that conversation.
Explanation
Look, I’ve seen so many companies get this wrong. They think “remarkable” means being a little better, a little shinier. No. Godin is talking about creating a Purple Cow. You drive past a field of brown cows every day, you don’t even look. But a purple one? You’d stop. You’d take a picture. You’d tell your friends. That’s the sequence. Create something truly worth noticing—something that solves a real, specific problem in a unique way or brings unexpected joy—and you earn the right to be a topic of conversation. And that conversation, that organic talk, is the most valuable asset you can possibly have. It’s marketing that you don’t have to pay for.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Business (233) |
| Topics | branding (15), communication (196), visibility (7) |
| Literary Style | clear (348), logical (24) |
| Emotion / Mood | encouraging (304) |
| Overall Quote Score | 80 (256) |
Origin & Factcheck
This quote comes straight from Godin’s 2003 book, Purple Cow: Transform Your Business by Being Remarkable. It was published in the United States and it really captured the shift in the early internet era. Sometimes people mistakenly attribute similar ideas to folks like Steve Jobs, but the specific framing of this cause-and-effect chain—remarkable → noticed → talked about—is pure Godin.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Seth Godin (100) |
| Source Type | Book (4032) |
| Source/Book Name | Purple Cow: Transform Your Business by Being Remarkable (43) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Seth Godin writes and teaches about marketing, leadership, and creative work. After earning an MBA from Stanford, he founded Yoyodyne, sold it to Yahoo!, and later launched ventures like Squidoo and the altMBA. He has authored bestsellers such as Permission Marketing, Purple Cow, Tribes, Linchpin, and This Is Marketing. He posts daily at seths.blog and speaks globally about making work that matters. If you’re starting with the Seth Godin book list, expect insights on trust, storytelling, and shipping creative projects that change culture.
| Official Website | Facebook | X
Where is this quotation located?
| Quotation | To be remarkable is to be noticed, and to be noticed is to be talked about |
| Book Details | Publication Year/Date: 2003; ISBN/Unique Identifier: 9781591843177; Last edition: 2010; Number of pages: 160. |
| Where is it? | Chapter 31: Noticeability, page 152/160 |