We are far too willing to reject the belief… and it costs us. Kahneman nails a fundamental flaw in our wiring—we’d rather invent a story than accept randomness. Let’s break down why this insight is so powerful.
Share Image Quote:At its core, this quote means we have a deep-seated aversion to chaos. Our brains are wired to find patterns and causes, even when none exist. We reject randomness because it feels like an admission of a lack of control.
Let me tell you, seeing this play out in the real world is something else. We are narrative creatures. We crave a story. So when something good or bad happens, we instinctively look for a reason. The startup that succeeded because of their “genius” culture? Might have just been lucky timing. The project that failed because of one “bad” decision? Could have just been a random market shift.
Our minds refuse the null hypothesis. It’s uncomfortable. It’s messy. So we impose order. We create a cause-and-effect story that makes sense, that fits our worldview, and that makes us feel like we’re in the driver’s seat. It’s an illusion, but a very, very persuasive one.
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Wisdom (385) |
| Topics | bias (25), illusion (22) |
| Literary Style | clear (348) |
| Emotion / Mood | contemplative (8) |
| Overall Quote Score | 81 (258) |
This is straight from Daniel Kahneman’s 2011 magnum opus, Thinking, Fast and Slow. It came out of his decades of research, primarily in the US and Israel, on cognitive biases. You sometimes see this idea misattributed to other behavioral economists like Richard Thaler, but the specific phrasing and the deep dive into the psychology behind it is pure Kahneman.
| Context | Attributes |
|---|---|
| Author | Daniel Kahneman (54) |
| Source Type | Book (4032) |
| Source/Book Name | Thinking, Fast and Slow (54) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Dr Daniel Kahneman transformed how we think about thinking. Trained in Israel and at UC Berkeley, he built a career spanning Hebrew University, UBC, UC Berkeley, and Princeton. His partnership with Amos Tversky produced prospect theory and the heuristics-and-biases program, culminating in the Nobel Prize in Economic Sciences. He engaged broad audiences through bestselling books and practical frameworks for better decisions. He continued writing and advising late into life, leaving ideas that shape economics, policy, medicine, and management. If you want to dive deeper, start with the Dr Daniel Kahneman book list and explore his enduring insights.
| Official Website
| Quotation | We are far too willing to reject the belief that much of what we see in life is random |
| Book Details | Publication Year: 2011; ISBN: 9780374275631; Latest Edition: Farrar, Straus and Giroux, 2013; Number of pages: 499. |
| Where is it? | Part II: Heuristics and Biases, Chapter 10: The Law of Small Numbers, Approximate page 196 (2013 edition) |
In the book, this isn’t just a passing thought. It’s the culmination of his explanation of System 1 thinking—our fast, intuitive brain. System 1’s job is to jump to conclusions, to make quick associations. Recognizing true randomness requires the slow, effortful reasoning of System 2, which we often can’t be bothered to activate. So we default to the satisfying, often wrong, story.
This is one of those concepts you’ll start seeing everywhere. Here’s how I use it:
| Context | Attributes |
|---|---|
| Theme | Principle (838) |
| Audiences | analysts (28), economists (20), leaders (2619), students (3111), thinkers (48) |
| Usage Context/Scenario | decision theory lectures (1), education writing (2), finance discussions (2), philosophy talks (5), risk assessment sessions (2) |
Question: Does believing this make you passive or fatalistic?
Answer: Not at all. It’s the opposite. It allows you to focus your energy on the things you can actually control, instead of wasting it constructing stories about things you can’t.
Question: How can I get better at spotting this bias in myself?
Answer: It’s tough, it really is. A good start is to just add the question “…or was it random?” to your internal monologue when you’re assigning cause to an event. It forces a moment of reflection.
Question: Is *everything* random then?
Answer: No, and that’s the crucial nuance. Kahneman isn’t saying nothing has a cause. He’s saying we are too quick to assign a cause and too slow to consider randomness. The skill is in knowing the difference.
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