When you want something badly, it’s not just a random whim. It’s a signal, a little nudge from the cosmos itself, suggesting that your deep desire is actually part of a bigger, universal plan. It’s about aligning your personal ambition with a kind of soul-level destiny.
Share Image Quote:At its core, this quote suggests that our most profound desires aren’t merely personal; they’re echoes of a larger, universal intention. It’s the idea that the universe “wants” things to happen through us.
Look, I’ve sat with this idea for a long, long time. It’s easy to think our ambitions are just ours alone. But Coelho is pointing to something much deeper. He’s framing that burning desire—the one that keeps you up at night—not as a personal flaw or a simple goal, but as a cosmic assignment. Think of the universe, or God, or the Source, or whatever you want to call it, as having a kind of soul. And your deepest, most authentic wants are born there first. They’re downloaded into your consciousness. So when you feel that powerful pull, it’s not just you. It’s the universe leaning in, whispering, “This way. This is part of the plan.” It reframes ambition from being selfish to being sacred. It’s a partnership.
| Context | Attributes |
|---|---|
| Original Language | Portuguese (462) |
| Category | Spiritual (247) |
| Topics | desire (17), destiny (42), faith (77) |
| Literary Style | poetic (707) |
| Emotion / Mood | inspiring (425) |
| Overall Quote Score | 87 (232) |
This line comes straight from Coelho’s 2008 novel, The Winner Stands Alone. It was published in Brazil, and it’s a modern take on his classic themes. You sometimes see this quote floating around attributed to “The Alchemist,” but that’s a common mix-up. This one is firmly from his later work that critiques the world of fame and luxury.
| Context | Attributes |
|---|---|
| Author | Paulo Coelho (461) |
| Source Type | Book (4566) |
| Source/Book Name | The Winner Stands Alone (55) |
| Origin Timeperiod | Contemporary (1707) |
| Original Language | Portuguese (462) |
| Authenticity | Verified (4566) |
Paulo Coelho(1947) is a world acclaimed novelist known for his writings which covers spirituality with underlying human emotion with a profound storytelling. His transformative pilgrimage along the Camino de Santiago inspired his breakthrough book, The Pilgrimage which is soon followed by The Alchemist< which went on to become the best seller. Through mystical narratives and introspective style, Paulo Coelho even today inspires millions of people who are seeking meaning and purpose in their life
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| Quotation | When you want something badly, it’s because that desire was born in the soul of the universe |
| Book Details | Publication Year: 2008 (Brazil); ISBN: 978-0-06-175044-1; Latest Edition: Harper Perennial 2009; 368 pages. |
| Where is it? | Approximate page 68, Chapter: The Soul’s Desire |
Now, here’s the interesting part. In the book, this idea isn’t presented in a purely positive, light-filled way. The story is set in the glamorous, cutthroat world of the Cannes Film Festival, where characters pursue their desires with terrifying, sometimes destructive, intensity. The quote is used to explore how a noble concept—a soul-deep desire—can be twisted in a world obsessed with superficial success and “winning” at all costs.
I use this as a gut-check, honestly. When I’m coaching someone who’s burning with an idea, I ask them: Is this a soul-deep desire, or is it ego? It’s perfect for:
| Context | Attributes |
|---|---|
| Theme | Wisdom (1925) |
| Audiences | believers (108), seekers (494), students (3440), writers (429) |
| Usage Context/Scenario | faith-based talks (10), motivational essays (130), personal growth programs (43), spiritual reflections (68) |
Question: Does this mean every single desire I have is from the universe?
Answer: Great question, and no, not at all. The key is in the phrasing: “when you want something badly.” We’re talking about those deep, persistent, almost non-negotiable yearnings. The craving for a donut is probably just a craving for a donut. The burning need to build something, create something, or help in a specific way—that’s the signal.
Question: So if it’s meant to be, it will just happen easily?
Answer: That’s a dangerous misinterpretation. I see this a lot. The quote says the *desire* is born there. The *work* is still 100% on you. It’s not a free pass; it’s a responsibility. The universe provides the compass, but you still have to walk the path, often through tough terrain.
Question: How is this different from “The Secret” or just manifesting?
Answer: It’s a more… grounded version. Manifesting can sometimes feel like you’re ordering from a cosmic catalog. This is more relational. It’s about listening, aligning, and then co-creating. It’s less about forcing an outcome and more about fulfilling a role you were somehow meant to play.
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