You are always free to choose what you think about. It sounds simple, almost too simple, right? But this is one of those deceptively powerful ideas that completely changes your trajectory once you truly internalize it. It’s the ultimate lever for personal control.
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Meaning
At its core, this quote is about radical mental ownership. It’s the fundamental principle that while you can’t always control your circumstances, your mental and emotional response is 100% your choice.
Explanation
Look, I used to get totally derailed by a tough client meeting or a lost deal. My whole day would be shot. I’d ruminate. It was brutal. Then this concept clicked. The event itself isn’t the problem—it’s the narrative I choose to build around it. Do I choose to think “I’m a failure,” or do I choose to think “Okay, what’s the lesson here? What’s my next move?” That shift, that tiny gap between stimulus and response, is where all the power is. It’s literally the difference between feeling like a victim of your day and being the architect of it.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Personal Development (697) |
| Topics | choice (55), freedom (82), thinking (18) |
| Literary Style | philosophical (434) |
| Emotion / Mood | reflective (382) |
| Overall Quote Score | 78 (178) |
Origin & Factcheck
This comes straight from Brian Tracy’s 2002 book, Be a Sales Superstar. While the idea has echoes in Stoic philosophy and even Viktor Frankl, this specific phrasing is Tracy’s, aimed squarely at sales professionals facing rejection and market pressures.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Brian Tracy (375) |
| Source Type | Book (4032) |
| Source/Book Name | Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets (48) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Brian Tracy, a prolific author gained global reputation because of his best seller book list such as Eat That Frog!, Goals!, and The Psychology of Selling, and created influential audio programs like The Psychology of Achievement. He is sought after guru for personal development and business performance. Brian Tracy International, coaches millions of professionals and corporates on sales, goal setting, leadership, and productivity.
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Where is this quotation located?
| Quotation | You are always free to choose what you think about |
| Book Details | Publication Year: 2003; ISBN: 978-1-57675-273-9; Latest Edition: AMACOM, 2003; Number of Pages: 128. |
| Where is it? | Chapter 18: The Mental Boundaries, Approximate page from 2003 edition: 119 |
