You can close more business in two months by becoming interested… it sounds counterintuitive, right? But that’s the magic. It flips traditional sales on its head, focusing on connection over promotion to build real, lasting success.
Share Image Quote:It’s a simple but profound shift: stop trying to be interesting and start being interested. Genuine curiosity about others is the ultimate business accelerator.
Look, I’ve seen this play out so many times. The old-school way is to push your product, your pitch, your story. You’re basically shouting, “Look at me!” And it’s exhausting for everyone. What Carnegie figured out—and what I’ve built a career on—is that people don’t care about your company until they know you care about them. It’s about flipping the script. When you ask thoughtful questions, when you listen to understand their problems and not just to wait for your turn to talk, you build a level of trust that no slick sales presentation can ever match. That trust? That’s the foundation of every single deal. It’s not a tactic, it’s a fundamental human truth applied to business.
| Context | Attributes |
|---|---|
| Original Language | English (3669) |
| Category | Business (233) |
| Topics | interest (21), relationship general (37), sales (13) |
| Literary Style | motivational (245), plain (102) |
| Emotion / Mood | inspiring (392), realistic (354) |
| Overall Quote Score | 87 (185) |
This is straight from Dale Carnegie’s 1936 classic, How to Win Friends and Influence People, specifically in the chapter “Fundamental Techniques in Handling People.” It’s often misattributed to his other works or to generic business gurus, but the source is rock-solid. It came from a time in the U.S. when relationship-building was becoming the cornerstone of modern sales.
| Context | Attributes |
|---|---|
| Author | Dale Carnegie (408) |
| Source Type | Book (4032) |
| Source/Book Name | How to Enjoy Your Life and Your Job (53) |
| Origin Timeperiod | Modern (528) |
| Original Language | English (3669) |
| Authenticity | Verified (4032) |
Dale Carnegie(1888), an American writer received worldwide recognition for his influential books on relationship, leadership, and public speaking. His books and courses focus on human relations, and self confidence as the foundation for success. Among his timeless classics, the Dale Carnegie book list includes How to Win Friends and Influence People is the most influential which inspires millions even today for professional growth.
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| Quotation | You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you |
| Book Details | Publication Year/Date: 1955 (compiled from earlier Carnegie works) ISBN/Unique Identifier: Unknown Last edition. Number of pages: Common reprints ~192–240 pages (varies by printing) |
| Where is it? | Chapter: Be Genuinely Interested, Approximate page from 1948 edition |
Carnegie wasn’t just writing a feel-good book. He was teaching a system for success. This quote sits right at the heart of his philosophy that in a crowded marketplace, your ability to connect on a human level is your single greatest competitive advantage. It’s the core principle that makes all the other techniques work.
So how does this look in the wild? Let me give you a couple of scenarios.
First, for a sales rep: Instead of launching into your product’s features in a meeting, you start by asking, “I saw your company just expanded into a new market, that’s huge. What’s been the biggest challenge with that rollout?” You’re now having a strategic conversation, not a sales call.
Second, for a networker: At a conference, don’t just hand out your card. Ask someone, “What’s the most exciting project you’re working on right now?” Listen. Actually listen. You’ll be memorable.
This is for anyone in a client-facing role, entrepreneurs, leaders—anyone who needs to build influence.
| Context | Attributes |
|---|---|
| Theme | Advice (652) |
| Audiences | entrepreneurs (1007), leaders (2620), marketers (166), professionals (752), sales people (228) |
| Usage Context/Scenario | business seminars (20), leadership talks (101), marketing programs (1), networking events (35), sales workshops (10) |
Question: Isn’t this just being manipulative?
Answer: Only if you’re faking it. The key is genuine curiosity. If you’re just asking questions as a trick to get to your pitch, people will see right through it. The intent has to be real connection.
Question: What if I’m naturally introverted?
Answer: Honestly, this is a superpower for introverts. You don’t have to be the loudest person in the room. You just have to be the best listener. It takes the pressure off you to perform and puts it on you to understand.
Question: How do I even start a conversation this way?
Answer: Start with simple, open-ended questions. “What brings you here today?” “What’s been on your mind lately in your work?” The goal is to get them talking about what they know and care about.
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