You can have anything you want if you Meaning Factcheck Usage
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You can have anything you want if you’re willing… but that’s the catch, isn’t it? It’s not about magic, it’s about the trade. The real work happens when you decide if the price is worth the prize. Let’s break down what that truly means.

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Meaning

This quote strips away all the fluff and gets right to the heart of cause and effect. It means that every single ambition, every goal, has a cost attached to it—and your success is directly tied to your willingness to settle that bill.

Explanation

Look, I’ve seen this play out so many times. People see the end result—the successful business, the fit body, the expert skill—and they think it’s about talent or luck. It’s not. It’s about the exchange. The price isn’t always money. Often, it’s the harder currency of time, comfort, and consistency.

Want to build a business? The price is 80-hour weeks, constant problem-solving, and facing rejection after rejection. Want that promotion? The price is taking on extra projects, mastering new skills on your own time, and maybe even dealing with office politics. The universe, and especially the world of business, operates on a simple principle of trade. You have to give something to get something. And the bigger the “want,” the steeper the price. It’s that simple. And that difficult.

Quote Summary

ContextAttributes
Original LanguageEnglish (3668)
CategorySuccess (341)
Topicsachievement (34), effort (77), sacrifice (12)
Literary Styledirect (414)
Emotion / Moodrealistic (354)
Overall Quote Score86 (262)
Reading Level55
Aesthetic Score89

Origin & Factcheck

This one comes straight from Brian Tracy’s 2000 book, The 100 Absolutely Unbreakable Laws of Business Success. You’ll sometimes see it vaguely attributed to “an old saying” or even mistakenly to someone like Warren Buffett, but its clear, modern formulation as a principle of personal and business achievement is pure Tracy.

Attribution Summary

ContextAttributes
AuthorBrian Tracy (375)
Source TypeBook (4032)
Source/Book NameThe 100 Absolutely Unbreakable Laws of Business Success (48)
Origin TimeperiodContemporary (1615)
Original LanguageEnglish (3668)
AuthenticityVerified (4032)

Author Bio

Brian Tracy, a prolific author gained global reputation because of his best seller book list such as Eat That Frog!, Goals!, and The Psychology of Selling, and created influential audio programs like The Psychology of Achievement. He is sought after guru for personal development and business performance. Brian Tracy International, coaches millions of professionals and corporates on sales, goal setting, leadership, and productivity.
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Where is this quotation located?

QuotationYou can have anything you want if you are willing to pay the price
Book DetailsPublication Year/Date: 2000; ISBN: 978-1576750805; Last edition: Berrett-Koehler Publishers; Number of pages: 288.
Where is it?Chapter: The Law of Sacrifice; Approximate page from 2000 edition

Authority Score98

Context

Within his book, Tracy isn’t presenting this as a feel-good motivational platitude. He frames it as one of those “unbreakable laws”—a non-negotiable principle of reality. He places it right alongside laws about leadership, money, and marketing. The context is clear: in the ecosystem of success, this is a fundamental rule of physics. You can’t cheat it.

Usage Examples

I use this as a gut-check, both for myself and for teams I advise.

  • For the Ambitious Founder: They say, “I want to scale to seven figures.” My response is, “Great. The price is your total focus, delegating your favorite tasks, and systemizing everything that made you love the business in the first place. Still want it?”
  • For the Aspiring Manager: “I want that director title.” Okay. The price is becoming accountable for other people’s performance, dealing with HR issues, and spending less time on hands-on work. Are you willing to pay that?
  • Personal Goal Setting: “I want to run a marathon.” Awesome. The price is 5 a.m. alarms, sore muscles, and saying no to social events during peak training. If you are, you’ll get it.

It’s a tool for creating radical clarity and weeding out the wishes from the true wants.

To whom it appeals?

ContextAttributes
ThemeWisdom (1754)
Audiencescoaches (1277), entrepreneurs (1006), leaders (2619), students (3111)
Usage Context/Scenariocareer development training (1), goal-setting workshops (40), leadership programs (172), motivational talks (410)

Share This Quote Image & Motivate

Motivation Score93
Popularity Score91
Shareability Score94

FAQ

Question: Does this mean if I fail, I just didn’t want it badly enough?

Answer: Not necessarily. It might mean you misjudged the full price. Maybe the cost was your mental health or your family time, and you wisely chose not to pay that particular price. Failure is often a data point, not a character flaw.

Question: What if the price is unethical?

Answer: That’s the crucial part of the quote—”if you are willing.” Willingness implies a choice. Tracy’s law assumes you’re operating within a ethical framework. The quote is about the cost of action, not a justification for immoral behavior.

Question: Is this quote too harsh or simplistic?

Answer: It’s direct, not harsh. Its power is in its simplicity. It cuts through the noise and forces you to confront the reality of achievement. It doesn’t promise it will be easy, just that it’s possible. And I find that incredibly empowering.

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