You can have anything you want if you’re willing… but that’s the catch, isn’t it? It’s not about magic, it’s about the trade. The real work happens when you decide if the price is worth the prize. Let’s break down what that truly means.
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Meaning
This quote strips away all the fluff and gets right to the heart of cause and effect. It means that every single ambition, every goal, has a cost attached to it—and your success is directly tied to your willingness to settle that bill.
Explanation
Look, I’ve seen this play out so many times. People see the end result—the successful business, the fit body, the expert skill—and they think it’s about talent or luck. It’s not. It’s about the exchange. The price isn’t always money. Often, it’s the harder currency of time, comfort, and consistency.
Want to build a business? The price is 80-hour weeks, constant problem-solving, and facing rejection after rejection. Want that promotion? The price is taking on extra projects, mastering new skills on your own time, and maybe even dealing with office politics. The universe, and especially the world of business, operates on a simple principle of trade. You have to give something to get something. And the bigger the “want,” the steeper the price. It’s that simple. And that difficult.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Success (341) |
| Topics | achievement (34), effort (77), sacrifice (12) |
| Literary Style | direct (414) |
| Emotion / Mood | realistic (354) |
| Overall Quote Score | 86 (262) |
Origin & Factcheck
This one comes straight from Brian Tracy’s 2000 book, The 100 Absolutely Unbreakable Laws of Business Success. You’ll sometimes see it vaguely attributed to “an old saying” or even mistakenly to someone like Warren Buffett, but its clear, modern formulation as a principle of personal and business achievement is pure Tracy.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Brian Tracy (375) |
| Source Type | Book (4032) |
| Source/Book Name | The 100 Absolutely Unbreakable Laws of Business Success (48) |
| Origin Timeperiod | Contemporary (1615) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Brian Tracy, a prolific author gained global reputation because of his best seller book list such as Eat That Frog!, Goals!, and The Psychology of Selling, and created influential audio programs like The Psychology of Achievement. He is sought after guru for personal development and business performance. Brian Tracy International, coaches millions of professionals and corporates on sales, goal setting, leadership, and productivity.
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Where is this quotation located?
| Quotation | You can have anything you want if you are willing to pay the price |
| Book Details | Publication Year/Date: 2000; ISBN: 978-1576750805; Last edition: Berrett-Koehler Publishers; Number of pages: 288. |
| Where is it? | Chapter: The Law of Sacrifice; Approximate page from 2000 edition |
