You were born to win, but to be a winner… that’s the part we usually miss. It’s not about a birthright; it’s about a process. Ziglar is telling us that victory is a system, not a surprise. Let’s break down how that system actually works.
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Meaning
At its core, this quote separates potential from process. It says your inherent capability is just the starting line. The real race is won through deliberate, intentional action.
Explanation
Okay, so let’s get into the nitty-gritty. I’ve seen this play out so many times with clients and in my own projects. The “born to win” part is about seed potential. Everyone has it. But that’s where most people stop. They think because they have a good idea or some talent, that’s enough.
It’s not.
Ziglar lays out the three non-negotiable steps. Plan to win is your strategy. It’s the blueprint. You don’t build a house without a plan, right? Why would you build a life or a business without one? Then, prepare to win. This is the grind. The late nights. The skill-building. The rejection. It’s doing the work when no one is watching. Finally, and this is the secret sauce, expect to win. This isn’t arrogance. It’s a deep, psychological conviction. It’s your brain operating from a place of certain victory, which completely changes your decision-making and resilience. You’re not hoping; you’re knowing.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Success (341) |
| Topics | mindset (133), preparation (15), winning (3) |
| Literary Style | repetitive (3), structured (37) |
| Emotion / Mood | confident (39), motivating (311) |
| Overall Quote Score | 84 (319) |
Origin & Factcheck
This is pure Zig Ziglar. It comes straight from his 1975 classic, See You at the Top, which was published in the United States. You’ll sometimes see it misattributed to other motivational speakers, but the phrasing and the structure are trademark Ziglar.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Zig Ziglar (36) |
| Source Type | Book (4032) |
| Source/Book Name | See You at the Top (29) |
| Origin Timeperiod | Modern (527) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Zig Ziglar inspired generations with his upbeat, practical lessons on sales and success. He started in door-to-door cookware sales, rose to corporate leadership, and then founded Ziglar, Inc. to train leaders worldwide. His books—like See You at the Top and Secrets of Closing the Sale—blend ethics, optimism, and actionable steps. He spoke to millions across the globe and built a lasting legacy in personal development and professional selling. If you’re exploring his writings, check the
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Where is this quotation located?
| Quotation | You were born to win, but to be a winner you must plan to win, prepare to win, and expect to win |
| Book Details | Publication Year/Date: 1975; ISBN/Unique Identifier: 978-0-88207-957-2; Last edition: Revised & Updated, Pelican Publishing 2010; Number of pages: 416 |
| Where is it? | Chapter 10: Winning with Integrity, Approximate page 390 from 2010 edition |
