Your most loyal customers are the ones who… become your unpaid evangelists. They don’t just buy from you; they believe in you. And that belief is the most powerful marketing asset you’ll ever have.
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Meaning
At its core, this quote means that true loyalty isn’t transactional. It’s emotional. It’s about customers who buy into your mission, your values, the change you’re trying to create in the world.
Explanation
Look, anyone can sell a product. But building a tribe? That’s the real work. When a customer shares your *story*, they’re not just saying “I like this coffee.” They’re saying, “I believe in this company’s commitment to fair trade and supporting local farmers.” They’re sharing a piece of their own identity. The product becomes a badge. A symbol. That’s how you get people who will defend you online, who will bring their friends, who will stick with you through a price increase or a minor mistake. They’re not just customers; they’re part of your cause.
Quote Summary
| Context | Attributes |
|---|---|
| Original Language | English (3668) |
| Category | Business (233) |
| Topics | customer focus (5), loyalty (10), storytelling (19) |
| Literary Style | reflective (255) |
| Emotion / Mood | warm (182) |
| Overall Quote Score | 88 (131) |
Origin & Factcheck
This gem comes straight from Seth Godin’s 2003 book, Purple Cow: Transform Your Business by Being Remarkable. It’s a cornerstone of his philosophy. You sometimes see the sentiment echoed elsewhere, but this is the original, powerful phrasing from Godin himself.
Attribution Summary
| Context | Attributes |
|---|---|
| Author | Seth Godin (100) |
| Source Type | Book (4032) |
| Source/Book Name | Purple Cow: Transform Your Business by Being Remarkable (43) |
| Origin Timeperiod | 21st Century (1892) |
| Original Language | English (3668) |
| Authenticity | Verified (4032) |
Author Bio
Seth Godin writes and teaches about marketing, leadership, and creative work. After earning an MBA from Stanford, he founded Yoyodyne, sold it to Yahoo!, and later launched ventures like Squidoo and the altMBA. He has authored bestsellers such as Permission Marketing, Purple Cow, Tribes, Linchpin, and This Is Marketing. He posts daily at seths.blog and speaks globally about making work that matters. If you’re starting with the Seth Godin book list, expect insights on trust, storytelling, and shipping creative projects that change culture.
| Official Website | Facebook | X
Where is this quotation located?
| Quotation | Your most loyal customers are the ones who share your story, not just your product |
| Book Details | Publication Year/Date: 2003; ISBN/Unique Identifier: 9781591843177; Last edition: 2010; Number of pages: 160. |
| Where is it? | Chapter 35: Loyal Tribe, page 157/160 |