Stories kindle attention; benefits keep it burning - Dale Carnegie
Your benefit should sound like a favor, not a favor asked - Dale Carnegie
Confidence comes from having a story to tell and a reason to tell it now - Dale Carnegie
Ask for one action only; confusion is the enemy of consent - Dale Carnegie
Speak to the ear and the eye follows - Dale Carnegie
Never ask for action before you have earned attention - Dale Carnegie
If the incident is the spark, the benefit is the firelight by which they see themselves - Dale Carnegie
Use names, numbers, and nouns; they make your incident solid underfoot - Dale Carnegie
The Magic Formula does not decorate the truth; it delivers it - Dale Carnegie
Benefit is the bridge from your talk to their lives - Dale Carnegie
Action words win action - Dale Carnegie
The right incident is close to life, short in length, rich in point - Dale Carnegie
Tell what happened, tell what to do, tell why it pays - Dale Carnegie
The Magic Formula is a map anyone can follow, but only preparation turns it into a road - Dale Carnegie
End where action begins, with a clear, courteous request - Dale Carnegie
